LCT Demos 3D Soundstage Audio at Hyundai HQ

Florham Park, NJ: — Li Creative Technologies, Inc. (LCT) attended the Hyundai Open Innovation Lounge and demonstrated in-vehicle 3D Soundstage audio in a Hyundai Palisade at Hyundai headquarters in Seoul, South Korea, during the week of November 7 – 11, 2022.

The Hyundai Open Innovation Lounge is an exhibition of the most innovative startups to improve existing and future consumer and commercial vehicles, according to the company’s website. LCT’s 3D Soundstage audio technology was selected by Hyundai to demonstrate at the lounge after a detailed evaluation process. During the demo week, executives from Hyundai and Kia as well as product, business, marketing, manufacturing, procurement, and R&D group members attended the lounge and experienced 3D Soundstage audio. All were impressed by our innovative 3D audio technology.

LCT’s 3D audio can automatically convert mono or stereo audio to 3D Soundstage audio using artificial intelligence (AI) and virtual reality (VR) technologies. Listeners can perceive vocal and instrument sounds from different directions inside a vehicle. The technology converts a vehicle to a virtual concert and makes in-vehicle music more vivid, more enjoyable and has a larger emotional impact.  

LCT is providing software and hardware solutions to the automobile industry and working with auto makers to bring the new experience to their customers.

To schedule a demo or for further information on implementation, please contact us at admin@licreativetech.com.